Kaseya, Acumen Management Group, Ltd. and Technology Marketing Toolkit Team to Offer Best of Breed Program
ST. HELIER, JERSEY, CHANNEL ISLANDS, April 2, 2007 – Kaseya, a global provider of IT Managed Service Automation software, today announced a new and unique program to help managed service providers meet the challenge of effectively marketing and selling their managed service offerings.
Kaseya has teamed with industry leaders Acumen Management Group, Ltd and Technology Marketing Toolkit to deliver a results-driven education and coaching program targeted to meet the sales and marketing needs of an MSP organization. This program is designed to aid managed service providers in defining their service offering and developing their value proposition associated with selling managed services. In addition, the program helps MSPs develop plans to convert current break-fix customers to managed service plans.
“An MSP needs a well-planned course of action that is measurable in order to achieve desired results,” said Executive Vice President Jim Alves of Kaseya. “As a software developer, Kaseya recognizes the value of world class educational organizations such as Acumen and Technology Marketing Toolkit who have proven track records for delivering high-value educational content.”
The components of the program range from turnkey marketing methods and materials to online and classroom education and coaching sessions. Each component is designed to stand on its own or combine with others so that the managed service provider can focus on refinement and development where it is needed.
Executive and Sales Management Focus
Acumen will provide programs, content, delivery and consulting services that are aimed at improving the performance of MSP executive management, sales management and sales professionals. The program has been designed to provide multiple levels of services, yet address each of the areas that tend to be lacking in the partner’s organization. One-day and 1 ½ day workshops focus on the planning and development of the sales professionals within the MSP organization. Semimonthly Web seminars also are offered on a variety of sales and business management topics.
“The objective of the Kaseya program is to develop a framework for a successful and long-term relationship with Kaseya customers. This is an industry-first program and demonstrates Kaseya’s focus and understanding of the current and more importantly the future demands of the changing MSP marketplace,” said Ken Thoreson, president of Acumen Management Group, Ltd.
Marketing Blueprint to Generate Demand
The marketing programs for MSP executives start with the Million Dollar Managed Services Marketing Blueprint Series from Technology Marketing Toolkit. The Blueprint Series is not simply a how-to guide; it includes turnkey sales letters, e-mails, objection handling scripts, pricing models, brochures, web sites, proposal templates, and step-by-step instructions on how to generate new and profitable managed services sales.
To eliminate any confusion or guesswork about where to start, the program provides access to ready-to-go marketing templates, pricing models, sales pitches, marketing strategy briefs, and other marketing examples. In addition, there is personal coaching that provides step-by-step instructions on where to start, how to use the materials, and what actions to take.
“We have been working with Kaseya and their customers for the past two years and the results have been excellent,” said Robin Robins, founder and president, Technology Marketing Toolkit. “Kaseya has a unique understanding of the MSP space and is truly focused on the success of its customers.”
Kaseya customer Ken Colton, director of Operations for Polar Systems, an IT managed service provider in Portland Oregon, believes Kaseya is delivering best-of-breed, proven marketing tutorials and materials with these partnerships. “Kaseya truly understands the needs of MSPs and is responding with valuable programs. We have worked with Ken Thoreson and Acumen Management and know that the programs Kaseya has outlined will bring tremendous value to its customers and will help us achieve our sales goals,” Colton said.
Program Details and Schedules
Sales and professional workshops and web seminars begin in April and are available throughout the U.S. For more information on the Kaseya MSP Sales and Marketing Programs, go to http://www.kaseya.com/gomsp
About Kaseya
Kaseya is a global provider of IT Managed Service Automation (MSA) software for IT solution providers and corporate IT organizations who benefit from deploying Kaseya’s systems management capabilities. Kaseya allows businesses to proactively manage distributed IT infrastructure easily and efficiently with one integrated Web based platform. Kaseya’s technology has been deployed on over one million machines in over 25 countries around the world.
About Acumen Management Group, Ltd.
Acumen Management Group, Ltd. is a business and sales management consulting firm focused on building successful partner organizations through the tactical execution of creative strategies. Through offices in Toronto, Minneapolis, San Francisco and Knoxville, Tenn., Acumen offers: consulting, program/keynote speaking services, a sales and management mentoring network (Sales Management Board of Advisors), and channel focused partner enablement programs.
Acumen has launched a web-based sales-management tool, Interactive Sales Manager Tool KitTM, a robust on-line library of management and sales management tools to aid the Partner sales manager in developing a high performance sales team. Acumen also offers a five set-DVD series, “The Business of Strategic Sales Management.”
For more information about Acumen Management Group, Ltd., visit www.acumenmanagement.com, call 423-884-6328 or email ken@acumenmgmt.com.
___________________
Contact: Catherine Reinbold
Blanc and Otis
creinbold@blancandotus.com+1-617-451-6102