IT marketing requires a positive attitude. This is where fiction, as an educational medium, becomes one of the most useful tools, and to that end, it’s worthwhile to consider J.M. Barrie’s character Peter Pan.
The story has captured the imagination of children worldwide for decades, and it’s easy to see why: you can fly. Peter Pan points to a happy thought and some pixie dust as a recipe for becoming airborne. You get your happy thought, hold onto it, and begin to soar. Now, not many realize this, but that character and plot device (happy thoughts as a means of flight) are both real aspects of Barrie’s life. There are speculations that Captain Hook represented Barrie’s wife, and Barrie felt trapped by her when, in reality, he was in love with a dying woman. Some sources say that Barrie, in a conflict with no resolution of any positive kind, learned to lift himself up with a happy thought. He learned to soar above his problems, predicating his character Peter Pan’s flight trait. What the pixie dust is in the metaphorical scheme of things is anyone’s guess.
Here’s the point: Barrie’s work took off. His happy thought became financially lucrative.
Marketing Your Happy Thought
Your IT marketing solutions have the potential to have a similar reach. They can fly, and you can make them fly. In this sense, “flight” refers to financial success. The key is capturing something essential to the human condition as it relates to your IT solutions. Yes, this can be done, and it doesn’t have to be shoehorned in or dishonest.
To help get you thinking in that way, consider the positive potential behind the internet of things (IoT) and cloud computing. With the cloud, small businesses can have IT systems that rival large businesses’ internal systems in scope and functionality. This means a startup led by college grads that is based on a sound software design principle can cost effectively create the next big innovation, catapulting tech developments to new heights.
Bill Gates and Steve Jobs were independent, motivated individuals with scant resources who managed to make their visions a reality by pushing forward with them. They had a vision, and they stuck to it. Perhaps the joy that we associate with a “happy thought” wasn’t part of their vision. But there was a component of it that brought happiness. In the end, substantial success came as well, but that doesn’t mean there weren’t struggles along the way.
The Human Element
When you’re marketing to potential clients, tap into that core human character. Inspire them to succeed. Show them where there are possibilities. In the end, your campaign isn’t communicating a specific product or service, it’s helping open the door to a better life. Savings make increased outreach, expansion, and development possible, especially when those savings concern necessary infrastructural components to a given operation.
Communicate this reality to potential clients and your services become tangentially associated with the inhering human dream that has driven them to accomplish their business aims from the start. If done right, this is accomplished naturally, genuinely, directly, and effectively.
Certainly, there are many approaches to marketing an IT company, but helping your clients maintain the “happy thought” that has silhouetted their business from the start is definitely one of the better ones. Just consider Barrie’s own legacy as a result.
Choosing a Marketing Direction
An established process of dream acknowledgement, exposition, and enabling via realization can definitely help propel your IT marketing campaigns to the next level. With such an approach, you want marketing content to be created with an established process from an established purveyor of such solutions. Typical similar processes include:
- Content brainstorming
- Content creation
- Review of created content
- Keyword optimization for greatest visibility
- Guest blogging
Content is made to order through brainstorming sessions with you and a professional marketing agency. It’s then reviewed and keyword-optimized before publication. It’s spread on guest blogs with built-in audiences at that point for the greatest possibility. Create a content paradigm to fly through this process that capitalizes on core human principles as they relate to IT, and you’ll definitely find some success. Get that happy thought and run with it!