Too Many Chefs, Not Enough Cooks
Marketing for IT can be a lot like a kitchen with managerial conflict. Yes, a chef is a cook. But generally, with a larger kitchen, the chef produces recipes, source materials for food preparation, and commands the ship of his or her kitchen toward the harbors of successful food preparation and delivery. Certainly, a ship’s captain also understands how to hoist the sails and pilot his vessel. Maybe his first mate does as well. But both can’t be giving orders, or the sailors manning the vessel are confused. In the kitchen, the food gets ruined if everybody tries to simultaneously cook. When it comes to IT, you’ve got exactly the same troubles.
An IT provider will have information pertaining to SEO, and maybe even passing familiarity in its application. But just as often, that IT provider doesn’t have time to actually produce articles required in a successful SEO campaign. They can’t be banging out blogs every day. They can’t be surfing through social media posting relevant content. They can’t be making photographic and video content for YouTube, Minds.com, or other sites.
But even though they don’t have time to conduct marketing for IT necessary for operation, they do micromanage their Internet marketing consultant. Ultimately this stalls the ship, fouls a meal for a big party coming through an “haute” restaurant, and can make an MSP’s service delivery suffer substantially. The individual who brings on a marketing professional may direct them to do some things and not to do others. And these directions could tie their hands professionally and unnecessarily. Oftentimes, the commands given bolster the ego of the individual assigning orders, but have no other value. Instead, they prohibit forward progress and financially impact business.
A savvy Internet marketing consultant is just going to bite their tongue and do exactly what they’ve been told. If they’re doubly savvy, they’ll conduct another campaign correctly using professional techniques they’ve learned work, show that successful campaign to the board with higher authority than the individual harboring the Napoleon complex and forcing bad decisions. Then the control freak gets humbled. But that scenario’s ideal. Realistically, nothing will be done like that, and losses will accumulate from such unnecessary prohibition.
The bottom line? If you’ve hired a professional who understands the marketing atmosphere, and has made their career around supplying the right kind of service for clients, just let them do their job! Don’t be like a Washington bureaucrat who thinks they understand the game of war. Don’t be like a loud first mate or sous chef trying to “make your bones” by compromising those in specific positions. Let the marketing professional get things done.
Get the Recipe Right
You don’t want too much salt in the soup, and you don’t want too many chefs in the kitchen. When you’re looking to source marketing for IT that works, you’ve got to let professionals do their job. They’ll usually be operating from a vetted process that involves things like:
- Content Creation
- SEO Optimization
- Guest Blogging
… or similar strategies. At MSP SEO Factory, we use top-tier, vetted techniques to increase the affluence of clientele via SEO. Contact us for top-tier solutions that will assist in the forward establishment of your brand.