Guest Blog: Don’t Fall for Perceived Managed Services Marketing Traps!

Finding Truly Valuable Marketing Solutions

Managed services marketing is provided by many different agencies, and so comes in all shapes and sizes. Some are going to be more effective than others. As you review the varying proposals you’ll encounter managing an MSP, what you need to watch out for is perceived value masquerading as actual value.

Solutions that offer high-perceived value won’t give you any “bang for your buck,” as the saying goes. You’ll see diminished returns. It looks like this: there will be an exhaustive list of service provisions, but as you truly look at them, you realize they’ve repackaged terms for basic customer service. You ask for assistance and somebody tells you how to do the job yourself. Whether what you create works or not is beside the point — you were paying for marketing, not consultation! Perceived value often dresses up advice as though it were service delivery.

Collateral Losses from Perceived Value

The biggest managed services marketing loss is time. There’s the time it takes to strategically design a convincing marketing plan, especially if you’ve never made one before. Then you have to deploy that plan, and once it’s deployed, maintain it, often for months or years. It will be hard to tell whether it’s been effective or not until several months have gone by, so you’d better get it right initially or you’ll lose thousands of dollars.

When you work with a company that has actual value over perceived value, they can save you the trouble of pursuing ineffective marketing strategies. Benefits of valuable MSP marketing services include:

  • Experience in diverse IT marketing strategy design
  • Access to avenues of visibility, including guest blogs
  • A list of satisfied clients
  • Specialization in technology marketing arenas
  • An established content-creation process

Marketing Strategy Design

An MSP marketing agency knows what works and what doesn’t. An agency can save you from going the wrong way and help ensure the marketing avenue you take is prepared to succeed. With SEO, you can’t do “keyword stuffing,” but you must have proper keyword saturation. Your writing is most visible if it’s organized a certain way and has other features known to increase its presence.

Avenues of Visibility

Guest blogs have built-in audiences. This means you’ll be visible to a large number of potential clients that already have some passing familiarity with the products or services you provide. It’s essentially a “target rich environment,” to use military terminology. The right marketing agency can help you obtain access and will ensure your marketing bullets hit their mark.

Satisfied Clients

Look for a service that has clients who recommend them. Call reviewers, do your homework — sniff around. See what people actually have to say about a given agency. If it’s good, you’ll see.

Tech Specialization

Marketing to tech companies requires a different kind of finesse and acumen. As you look for marketing solutions, you’ll usually have better luck using those specifically designed for the tech world.

An Established Content Creation Process

Content creation should be informed by a process for greatest effectiveness.

An All-Inclusive Solution

Managed services marketing through MSP SEO Factory features established guest blog circulation, a bevy of satisfied clients, specialization in the tech industry directly, acumen in marketing strategy design, and actual value in marketing services delivery. Contact us for ROI-rich MSP marketing solutions.

Posted by David Walter
David Walter is the Marketing Director at MSP SEO Factory, a company providing IT marketing to businesses in the United States. Their expertise is creating managed services marketing ideas and turning them into original, optimized blog posts. Their process involves in-depth brainstorming, thorough editing, and effective promotion of fresh and unique articles for their MSP Business clients. He has 16 years experience in marketing for the IT industry, as well as experience in direct MSP marketing, internet marketing, article writing. David speaks at trade shows, webinars and is a sales trainer for major IT companies. He is also a published author; his latest book is 'Stratospheric Marketing Secrets'.
SD Wan in Action with Eric Gray from Convergence Networks

How One MSP Improved Customer Satisfaction and Reduced Support Tickets

Because so many business applications we use are now in the Cloud, internet continuity is critical to daily operations, employeeRead More

Wooden block that says Business Continuity

What is BCDR? Business Continuity and Disaster Recovery Explained

With organizations going through digital transformations and more employees working remotely, cybersecurity is a top priority for almost all ITRead More

IT infrastructure costs contral

Key Ways to Cut IT Infrastructure Costs

The current global economic crisis has fundamentally changed the way many businesses operate. Given the fact that it will probablyRead More

MSP Marketing

MSP Marketing:  3 Channels to Build Your Sales Pipeline

Many managed service providers (MSPs) struggle with getting their marketing strategy in place. This is usually because MSP owners areRead More

2020 IT Operations Survey Results - Highlighs and Key Takeaways - Watch Now
2020 MSP Benchmark Survey Report