The day-to-day demands of running an MSP can keep everyone quite busy, whether they’re putting out fires or upgrading a sea of endpoints. But with the year more than halfway over, it’s a great time to step back and see how your business is tracking against your year-end goals. Even though there are not too many more months to go, there’s still plenty of time to course correct if necessary.
Step One: Get out your Goals
I’m sure that way back in 2018 you put a lot of time and thought into figuring out what you wanted your MSP to accomplish this year. Adding customers, growing top-line revenue and increasing profits are common, easy-to-measure goals.
If you went the extra mile, your objectives might have also included increasing revenue per account, decreasing incidents and downtime, shortening response times, improving staff efficiency, or diversifying revenue streams by expanding your menu of services. In addition to some of those measurable aspirations you might have had more strategic ambitions, as well, such as automating routine processes or adding new services such as dark web monitoring or compliance solutions.
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