5 Ways Automation Maximizes Profitability of MSPs

MSP Profitability

Operational efficiency is highly essential for a profitable business. MSPs, having a small team, struggle with the challenge of getting more done with fewer resources. Besides, cutthroat competition in the market only adds to the need to scale big to thrive in the business.

As an MSP, how do you expand your services, provide customer satisfaction, and yet maximize your profits? Simple. Automate your services.  

Here are five ways automating IT processes will help MSPs to keep their staff lean and perform services at minimal costs.

5 Ways Automation Increases Profitability of MSPs 

1. Meeting and Exceeding Service Level Agreements 

Service level agreement (SLA) is a crucial component of services provided by MSPs to their clients or customers. Your business needs to ensure that SLA, a business commitment of providing a predefined level of service to your clients, is consistently met. For example, if you have agreed upon an SLA with your client for server uptime, you lose money every minute the server is down.

Automating IT processes like alerting while server/network is down or assigning and routing of tickets for quick remediation of the incident can help meet your SLAs and keep your customers happy. 

2. Reducing Operating Costs 

According to a McKinsey report, 45 percent of current paid activities can be automated by present-day technology, which is an equivalent of $2 trillion. 

Automation of processes helps facilitate cost savings by allowing fewer errors, leveraging lean staffing and enabling greater output of work on a daily basis. 

3. Saving Time 

Time is precious, especially when you are on a journey to scale massively. Automating routine IT tasks helps MSPs save time and focus on higher-value projects that provide opportunities for growing their business. 

4. Optimizing Performance 

As MSPs scale, they are straddled with higher workload but must perform with the same or higher efficiency to keep their customers satisfied. Automation tools help MSPs maximize their performance while matching the changing needs and demands of their customers seamlessly. 

5. Retaining Customers 

MSPs are popping up in every corner, thanks to the evolving capabilities of cloud and technology. So, how do you differentiate yourself from the other MSP? How do you ensure to retain your customers? By providing the best-in-class services? That isn’t enough. You need to do more. 

MSPs must be proactive with the services they provide to their customers. They can leverage automation beyond the basic repeatable processes and for more complex ones like password management, reporting, etc. 

Out-of-the-box capabilities ensure that your customers keep coming back to you for any new demand or need.

Automating your first process can be difficult but it becomes easier with the right solution.

To learn more, download our Checklist: 5 Processes to Automate to Maximize Profits. 

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