Connecting IT Podcast: Sales Straight Talk with John Barrows

Connect IT Podcast - Sales Straight Talk, with John Barrows of JBarrows Sales Training

In this new edition of the Connecting IT Podcast, Jim Lippie, Kaseya’s GM and SVP of Partner Development, talks with John Barrows of JBarrows Sales Training about John’s meteoric rise to success in the MSP space, and how to sell using your internal resources and more.

From MSP owners to car salespeople, the same sales philosophies and techniques often apply. That said, John brought up a cautionary tale about hiring people in the industry just to get the business from their previous workplace.

“The biggest problem I see, or at least historically saw, and the mistake I made – is that we all hired from the industry. We all just poached each other’s sales reps. And when you do that, you are bringing on so many bad habits, and what you have to do is reverse engineer that sales rep to sell the way you want to sell.”

The pair then talk about how to hone your pitch … specifically, what to look for in your pitch, and what to look for in the reactions to your pitch.

Be sure to catch the part in the episode (26:18) where John recites his old pitch from years ago when Jim and he worked together. Let us know how you think he did!

Subscribe to the Connecting IT Podcast on Apple Podcasts or on any of your favorite platforms.

Creating a Successful Content Calendar for Your MSP Marketing Plan

As your marketing initiatives begin to grow, creating content can become a difficult task. One or two blog posts areRead More

Key Considerations for Becoming a Thought Leader

While branding can set you ahead of competitors, being a leader in your industry requires you to become a thoughtRead More

Does Your Website Give Prospects A Positive Experience?

Effective web design isn’t something many managed service providers (MSPs) have perfected, but 88% of website consumers don’t return toRead More

How MSPs Can Make Brand Messaging Stand Out From Competitors

Every managed service provider (MSP) needs to have a solid brand. Without one, an MSP may only be competing onRead More

Download the 2022 IT Operations Survey Report - Click Here
2022 Benchmark Survery Results

Archives

Categories