Powered Services Podcast: Is Your Sales Process Helping or Hurting Your MSP

When it comes to running your MSP, no one can understand the technical aspects better than you. But, like most MSPs, you might need a little help with the sales side of the business. 

Most MSPs struggle hard to achieve their desired recurring revenue. The problem lies in not selling enough and not attracting the right customers. In addition to this, most MSPs are not very well-versed in the various pricing strategies they can implement to maximize their profits. 

Do you have an efficient sales process in place? 

In order to get the most out of your sales efforts, you need to ensure that your team is not only good at technical services but also possesses the adequate skills to sell those services in the most efficient manner. Acing the sales game commands development of an additional skill set through education, time and practice. 

You need to take a practical approach to sales in order to bring new business to your MSP. For an MSP, sales is not just about closing deals, but identifying prospects that the MSP can successfully cater to, in due course. 

Developing an efficient sales process is critical to achieving your desired growth. You need to make sure that your prospects are a good fit for your business. While every MSP has its own variation of the sales process, here are the generic stages: 

  • Lead generation
  • Initial contact
  • Technical assessment
  • Presentation of results
  • Close

Standardization of the sales process provides accountability and structure to your MSP sales activities and leads to shorter sales cycles and higher win rates. 

Supercharge your MSP with a sales process that works for you 

Sales is warfare for most MSPs, but it doesn’t have to be that way. Armed with an efficient sales process, you can successfully hit your growth targets and take your business to new heights. 
To celebrate International Podcast Day, hosts Dan Tomaszewski and Will Bishop invite Founding Partner of audIT Sales Presentation System and President and Chief Technology Advisor of Two River Technology Group, Frank DeBenedetto, and President of Tekie Geek, Mike Bloomfield, on the show to share their insights and expertise on MSP sales. 

Mike and Frank share a wealth of insights on how they implement their proven sales strategy. Some of the key points discussed in the podcast include: 

  • Importance of a standard sales process
  • Ways to leverage technical assessment for finding the right customers  
  • Why not all revenue is good revenue
  • Selling to existing customers is easier than acquiring new ones
  • Consistency is key to successful marketing
  • Ways to approach a mid-contract change in stack
  • Great content is critical to efficient customer engagement

Listen to this podcast and subscribe so you never miss another episode!

Creating a Successful Content Calendar for Your MSP Marketing Plan

As your marketing initiatives begin to grow, creating content can become a difficult task. One or two blog posts areRead More

Key Considerations for Becoming a Thought Leader

While branding can set you ahead of competitors, being a leader in your industry requires you to become a thoughtRead More

Does Your Website Give Prospects A Positive Experience?

Effective web design isn’t something many managed service providers (MSPs) have perfected, but 88% of website consumers don’t return toRead More

How MSPs Can Make Brand Messaging Stand Out From Competitors

Every managed service provider (MSP) needs to have a solid brand. Without one, an MSP may only be competing onRead More

Download the 2022 IT Operations Survey Report - Click Here
2022 Benchmark Survery Results