Vancouver, British Columbia, Canada

Product Marketing Manager

Apply Now

Kaseya® is the leading global provider of complete IT Management Solutions for managed service providers (MSPs) and internal IT organizations. Through its open platform and customer-centric approach, Kaseya delivers best in breed technologies that allow organizations to efficiently manage, secure, and backup IT. Join the company with the industry’s most comprehensive, integrated IT management platform that empowers businesses to be more efficient, profitable, and successful. 

Kaseya has achieved a valuation of over $15 billion USD as well as sustained, strong, double-digit growth over the past several years. The company is backed by Insight Venture Partners (www.insightpartners.com) and TPG (www.tpg.com), two of the leading global private equity firms investing in high-growth technology and software companies that drive transformative change in the industries they serve. Founded in 2000, Kaseya currently serves customers in over 25 countries across a wide variety of industries. To learn more about our company and our award-winning solutions, go to www.Kaseya.com and to hear from one of our Team Leads, please visit: I Am Kaseya.

At Kaseya, our world class Product Marketers design compelling content that drives engagement and results in sales. They develop influential product messaging and positioning for go-to-market programs, campaigns, events, and sales enablement material that align with pricing and packaging strategies.

Our Product Marketers work closely with Kaseya leadership, product managers, demand generation, and sales teams to drive new customer acquisition, cross sells, and renewals. The Product Marketing Manager for Kaseya is responsible for:

  • Working with the product management team to define positioning, messaging, pricing and packaging for assigned segments, sales motions, and product line(s)
  • Working with the product management team to assess the competitive environment, creating optimal messaging for positioning within it, and then translating that messaging into supporting assets
  • Working closely with demand generation to build and implement a strategic marketing plan to drive qualified leads to the sales teams
  • Driving the development of thought leadership content (white papers, eBooks, surveys, blogs)
  • Supporting the development of campaign assets (emails, website, infographics, checklists, interactive content, videos, webinars, etc.)   
  • Product Content (product briefs, demo and explainer videos, product webpages, case studies, etc.)
  • Developing sales tools and enablement material
  • Owning product launches to drive awareness and interest in Kaseya’s market-leading technology and security posture
  • Developing the campaign strategy with demand gen and working with the content team to execute high quality lead generation and nurture campaigns
  • Owning the customer journey and assessing the touch point process to optimize key components of a technical B2B sale, such as demos and trials
  • Analyzing data to continually improve lead generation and conversion rates

The Product Marketing Manager for Kaseya will focus on developing pitch-perfect product content and global demand generation campaigns for the company’s market-leading IT solutions specifically targeting Managed Service Providers (MSPs), and IT leaders at SMB companies. The key to success in this role is having a deep understanding of the challenges and needs of IT leaders, grabbing their attention with compelling content, and then developing effective nurture programs to ensure they move through the sales process and result in a new customer sale. Having an equally creative and data-driven approach to product marketing is essential for this role.

Qualifications

  • 3+ years’ experience in marketing
  • 3+ years’ experience in the IT industry, ideally related to endpoint and network management
  • Strong domain experience in the MSP space and Small to Mid-Sized Business (SMB) market (Nice to have)
  • Domain experience in IT management software preferred 
  • Able to travel up to 20%
  • BS Degree in Business or Technical field (MBA preferred)

Join the Kaseya growth rocket ship!

Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.

Apply for this Job

Looks good!
Looks good!
Looks good!
Looks good!

Resume/CV

Looks good!

Cover Letter

Looks good!
Looks good!
Looks good!
Looks good!
Looks good!
Please select a option.
Looks good!
Please select a option.
Looks good!
Looks good!

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression
Please select a option.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Please select a option.
Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Kaseya’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Please select a option.
Please select a option.