Aligning Your Marketing Efforts to Your Sales Goals Cover

Aligning Your Marketing Efforts to Your Sales Goals

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Growth has been synonymous with the MSP industry for the past decade. However, it’s, a completely different story when it comes to sales and marketing: Close to one in two MSPs struggle with their sales and marketing efforts.

It’s why even with healthy growth, many MSPs are unable to scale. In short, a well-executed sales and marketing strategy allows you to expand your business with ease. Getting the sales process right and having a solid lead generation plan in place that aligns together will help your MSP grow and improve profitability.

Join Rachael Chipman, Director of Product Marketing at Kaseya, and Dan Tomaszewski, VP of Channel Success & Powered Services at Kaseya as they share how to align your sales and marketing efforts for better MSP growth in 2020 and beyond.

You’ll learn:

  • How to set up a sales and marketing strategy
  • Getting the process right
  • How to leverage data
  • Setting up the sales process
  • Lead generation
  • PPC
  • Social Media
  • Tracking Performance