Affinity Technology Partners goes from grit to growth
Overview
Founded in 2002 by Sean and Betsy Wright, Affinity Technology Partners is a leading managed service provider (MSP) based in Brentwood, Tenn. In March 2025, the company was acquired by IT Solutions Consulting, a multinational MSP trusted by organizations across North America to streamline IT and accelerate growth.
About
Affinity Technology Partners powers businesses and nonprofits with a wide range of top-notch IT services, from high-level CIO strategy to dependable systems administration and everything in between.
Turning adversity into opportunity
In some ways, Sean and Betsy’s story feels like it could come straight out of a Hollywood movie. In the early 2000s, Sean was a few years into his IT career at a large company when the unexpected happened: his entire department was dissolved.
Not long after, the same company hired him back as a consultant. Around that time, a group of friends launching an entertainment company needed IT help. Then, a local pediatric office reached out with the same request. One opportunity led to another, and soon, Sean and Betsy found themselves at the heart of a growing business.
What began as helping friends with IT support blossomed into a full-fledged managed service business.
Starting a company wasn’t part of the plan. The phrase “accidental entrepreneurs” aptly describes this husband-and-wife team. They didn’t set out to build a business, but nevertheless did so out of necessity and passion.
“It was scary. If we’d stopped to think long enough, we probably wouldn’t have done this,” Betsy recalled.
But they didn’t stop. They followed the momentum, fueled by grit, a bit of luck and a whole lot of sacrifices.
The discovery that changed everything
For many years, Affinity Technology Partners worked with several vendors, each with their own tools, pricing structures and support models. Over time, this patchwork approach led to rising costs, scattered billing and missed opportunities for efficiency. Without a unified solution, they were paying multiple vendors without gaining benefits of scale or integration.
The MSP’s tools were isolated from one another, unable to communicate or share information. When an alert came through one tool, the team had to manually transfer that information to another, often by copying details into a separate ticketing tool or forwarding them via email. As the demands on their services grew, so did the stress of juggling disconnected tools and workflows.
For the team at Affinity Technology Partners, adopting Kaseya 365 was a turning point in how they worked, collaborated and supported their clients. Kaseya’s integrated platform significantly reduced IT workload and freed up time by enabling instant access to systems, seamless ticket handling and real-time issue resolution.
“There’s no other company poised to have that total ecosystem integration,” said Charles Latham, centralized services lead at Affinity Technology Partners.
Kaseya 365 also proved to be a strategic asset during a major milestone — the acquisition of Affinity Technology Partners by IT Solutions. Since both companies operated on the same Kaseya 365 platform, the due diligence phase of the merger was accelerated, and operational alignment came naturally. Shared tools meant shared language, shared understanding and reduced friction. This commonality not only eased the transition but also allowed leadership to overcome the IT integration hurdles and focus on higher-value strategic planning.
Fueling their growth
Affinity Technology Partners was among the first MSPs to implement Kaseya 365 Endpoint. Adopting Kaseya 365 didn’t just simplify their tech stack — it also helped unlock new levels of performance, collaboration and opportunity. They were able to scale while significantly reducing operating and overhead costs.
“From a business perspective, we’ve seen costs reduced by almost 50% on a monthly basis,” Sean said.
Kaseya’s integrated platform provided financial relief and gave their team room to breathe, think strategically and focus on the work that really matters.
With intelligent, automated tools working in sync, routine tasks no longer weighed the company down. Instead of managing scattered systems, their team could now channel their time into innovation — developing new automation, improving security and enhancing client satisfaction.
“The less I have to worry about managing individual tools, the more I can focus on critical tasks like patching, backups and delivering real value to clients,” Charles added.
Affinity Technology Partners’ involvement in TruPeer, Kaseya’s MSP peer community, also helped structure their business. The shared insights, accountability and mentorship helped them refine key business metrics, pricing models and service delivery long before the acquisition opportunity arose. When IT Solutions came to the table, Affinity Technology Partners was ready. Years of structured guidance from TruPeer had already laid the foundation, from product alignment and client segmentation to scalable processes.
By implementing the right systems and involving the right peer groups, Affinity Technology Partners has done more than build a business worthy of acquisition; they’ve positioned themselves for long-term success.
Not just a business upgrade — a life upgrade
With Kaseya 365 powering their business operations, Sean and Betsy finally found what every business owner craves: stability, peace of mind and more time. After years of sacrificing family time to build Affinity Technology Partners, the couple now enjoys a new balance. Their children, who grew up witnessing their parents grind day and night, are starting to see the rewards of that dedication, and so are Sean and Betsy.
“We have four kids, and I know growing up with self-employed parents had an impact. We missed out on a lot because of the sacrifices we had to make,” said Sean.
Affinity Technology Partners has grown into a trusted name in the MSP space. But Sean and Betsy’s story doesn’t end here. This is just the beginning as they enter a new phase of growth with IT Solutions Consulting.
“We didn’t have a homegrown solution. We had an industry-standard solution that not only helped from a technical standpoint, but also from a business standpoint.” Sean WrightFounder & President
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