Kaseya’s New Unitrends Done Deal Program Does What No Other Channel Program Can – Delivers New Premium Customers Directly to MSPs

Enterprise-leading BCDR provider expands channel program, offering the industry’s first and only guaranteed, signed, new customer acquisition business model for MSPs – not just leads

NEW YORK— Nov. 7, 2018 Kaseya, the global leader of all-in-one enterprise backup and continuity solutions delivered through Unitrends and Unitrends MSP, today announced its Done Deal program. Unitrends Done Deal is an industry-first initiative, where Kaseya provides MSPs leveraging its backup and disaster recovery solutions with a new paying customer – not just leads – to help its MSPs grow their businesses. The program enables MSPs to overcome the costly challenges of obtaining new customers while simultaneously providing premium, mid-market customers that allow MSPs to move upstream to larger clients that offer greater opportunities to upsell and cross sell a wider range of MSP services.

According to Service Leadership, a consulting firm for IT solutions providers, the top growing MSPs pay an average of $875 for a sales qualified lead (SQL) and an average total acquisition cost of $3,072 for a new customer. Top MSPs harvest approximately 17.5 SQLs per month. Based on these numbers, a top performing MSP must spend over $15,000 a month just to get qualified leads, plus the additional costs required to convert a fraction of these lead into signed contracts. With Unitrends Done Deal, MSPs can say goodbye to this lopsided equation and hello to guaranteed new customers that immediately impact the bottom line with monthly and annual recurring revenue.

“Every MSP knows that the cost of acquiring a new customer – both in dollars and personnel resources – can be astronomical,” said Fred Voccola, CEO, Kaseya. “We created the Done Deal program to give our MSPs a direct pipeline to new customers because we know how hard it is to try and grow your business when each day you’re knee deep running your business. Our commitment to helping our customers grow their business remains steadfast, and we’re proud to now guarantee new paying customers to MSPs who leverage our BDR solutions. We are the only solution provider in the world capable of offering this program, because of the depth and breadth of our products and services as well as our deep history of excellence and leadership in the industry.”

“What Kaseya has created with the Unitrends Done Deal program is on par with what Google did for search. We get the results we want – a new customer to onboard,” said Guy Baroan, president, Baroan Technologies. “If you think about it, it’s a business owner’s dream come true. We get a qualified new customer on our roster without having to jump through the hoops of having to find that customer and close the deal. The program is already paying dividends for us and has even greater potential in the future.”

“The Unitrends Done Deal program is unlike anything I’ve ever come across in nearly 30 years in this business,” said Al Alper, president, Absolute Logic. “Every channel program promises leads, but most fall short. On top of that my team still has to work to close those deals. So there are no guarantees. Kaseya, on the other hand, is the first to ever provide its MSP partners with a signed, new customer, which translates into immediate revenue for our businesses. There is nothing else like this in the industry.”

For more information and to sign up for Unitrends Done Deal, visit www.unitrends.com/donedeal.

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About Kaseya

Kaseya is the leading global provider of AI-powered cybersecurity and IT management software for IT professionals in managed service providers (MSPs) and mid-market enterprises (MMEs). Through its customer-centric approach and renowned support, Kaseya delivers best-in-breed technologies that empower organizations to seamlessly manage IT infrastructure, secure networks, backup critical data, manage service operations, and grow their businesses. Kaseya offers a broad array of IT management solutions, including well-known names: Kaseya, Datto, IT Glue, RapidFire Tools, Unitrends, Spanning Cloud Apps, TruMethods, ID Agent, Graphus and RocketCyber. These innovative solutions fuel Kaseya’s IT Complete platform, which is designed to maximize efficiencies and enable businesses through a single pane of glass. IT Complete empowers IT professionals to centrally command hardware, software, security, data, compliance, operations and more from within a comprehensive, integrated, intelligent (AI utilization-optimized), and affordable platform. Headquartered in Miami, Florida, Kaseya is privately held with a global presence in over 25 countries. To learn more, visit https://www.kaseya.com/.

Unitrends - A Kaseya Company
About Unitrends

Unitrends, a Kaseya company, is setting a new standard for backup, disaster recovery, and cyber resilience. For more than 30 years, Unitrends has been a leader in providing next-generation backup appliances and cloud technology. IT professionals around the globe rely on Unitrends for best-in-breed automated and resilient data protection to secure and recover their data seamlessly.

Learn more by visiting www.unitrends.com or follow us on LinkedIn and Twitter @Unitrends.