The top 25 most-phished brands

As INKY protected customer inboxes throughout 2025, its anti-phishing technology tracked brand impersonation activity across billions of messages. Over the course of the year, INKY analyzed more than 4.5 billion emails.

Using this data, we identified and ranked the 25 most-phished brands of 2025, examining how these impersonations were used in attempts to breach targeted networks.

What’s inside this whitepaper:

• Discover which brands are most often impersonated
• Examples of attacks that you should look out for
• Analysis of how INKY catches these cyberattacks
• What to do to prevent phishing attacks on your business