Key Considerations for Becoming a Thought Leader

While branding can set you ahead of competitors, being a leader in your industry requires you to become a thought leader. Thought leadership, as the name suggests, involves being at the forefront of ideas in an industry, sector or subject. In practice, thought leadership can be more simply defined as the cultivation and expression of expertise. So, how can you cultivate and share your knowledge? 

Chances are you are already more of an expert than you give yourself credit for simply because you spend so much time in managed services. You can stand out from the competition by finding and solving common problems in your industry or your clients’ industries. As you cultivate your creative problem-solving skills, you’ll build some ideas that can be shared with your customers, prospects and peers.

If you are already comfortable communicating publicly, you can jump right in; otherwise, starting small may be better. Writing an internal newsletter for your team, posting on LinkedIn or communicating with a small or familiar audience is a good way to practice.

Once you are comfortable sharing your ideas with others on a smaller scale, contributing articles for business journals is an excellent way to continue your thought leadership journey. As your writing and creative problem-solving improve, you can build an audience and, eventually, move on to more prominent publications. 

While public speaking can be more stressful than writing articles, speaking at events is another way to build yourself as a thought leader. Public speaking tends to become less stressful with practice, so you can start small with smaller speaking events and build your audience over time. 

Attending networking groups is another method of building a following as a thought leader, and unlike the above mentioned methods, there is no need to start small and work your way up. Networking allows you to find information about your sector, exchange ideas with other thought leaders and build your audience for any other media you produce. As you become a regular at networking events, these can also become speaking opportunities. 

You build thought leadership with consistency. For the best results, you can mix and match these methods, use all of them at once or even mix them with different communication channels. While these different outreach methods can allow you to reach overlapping audiences, each new method you use will likely reach new people. Above all else, be patient and enjoy the process. 

From Panic to Prosperity: How to Handle a Lack of Prospects

For managed service providers (MSPs), a consistent flow of qualified prospects is vital for business growth and sustainability. These prospectsRead More

The Power of Video Marketing for MSPs: How to Create Engaging Videos That Drive Traffic and Conversions

Is your MSP leveraging the power of video marketing? If not, you should consider it. The reason is simple: VideoRead More

Breaking Into New Industries: How to Diversify Your Customer Base

Many managed service providers (MSPs) avoid specializing in several verticals, which could lead to a missed opportunity to grow theirRead More

Running a Successful and Impactful Webinar: What MSPs Should Focus On

If you think webinars are a waste of time and effort for your business, think again. When done correctly, they’reRead More